LOS ANGELES, CA--(Marketwire - Jan 24, 2013) - The upscale fashion-forward website Sassenfras is launching its new weekly e-newsletter filled with Daily Style Edits, "Beg, Borrow or Steal" style features, style articles, designer profiles, styling tips and more. People who register to receive the newsletter will be entered to win a $500 Shopbop giveaway. Sassenfras provides men and women with a roundup of the hottest fashion trends highlighted in its Daily Style Edits and saves time by allowing readers to purchase the items directly on the website through Lyst.com. The Sassenfras giveaway begins on January 25 and ends on February 22.