January 24, 2013
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time soon. That’s because the ad tech company has raised $75 million in funding, which should keep AppNexus independent for the foreseeable future.
“What motivates me personally is the idea that we can really change how advertising works,” AppNexus CEO Brian O’Kelley said in a phone call Thursday. “As an independent company, we can be 100 percent focused on that mission. I’m not against an acquisition as long as the company that buys us is as focused on that mission as I
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