Over 20,000 McDonalds worldwide will soon be selling only fish that has been verified by the Marine Stewardship Council as sustainable.
The Fillet-O-Fish, and new Fish Bites will be sold in boxes that have the blue Eco-label from the Marine Stewardship Council. The sustainable fish is wild-caught Alaskan pollack.
As one of the world's largest fish buyers, McDonalds sells hundreds of millions of the Fillet-O-Fish sandwiches each year.
What do you think? Will this make you choose McDonalds for a quick lunch? Do you believe they are going to continue to serve only sustainable fish? Share your thoughts in the comments below.
According to the comments on McDonald's Facebook page after they made the announcement, readers are not falling for it. Comments range from a simple cry of Bull___, to an elaborate commentary about the nature of advertising and not being fooled for a moment.
The full press release from the Marine Stewardship Council, after the jump.