Current Events Articles

Adweek

Taylor Swift and Diet Coke are Getting Packaged Together

January 25, 2013

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation.

The move comes on the heels of Pepsi penning a $50 million deal with Beyoncé Knowles six weeks ago, and largely underscores an ongoing battle for the youth/music market between the soda industry's two titans. For instance, Coke recently invested $10 million in the digital music service Spotify.

In terms of the Diet Coke-Taylor Swift deal, the singer-songwriter will not appear in the brand's Super Bowl campaign, the sources said. Swift has also served as a brand spokesperson for Cover Girl in recent years. 

Meanwhile, a media rep for the Atlanta-based Coke declined to comment.

 

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Arizona copter crash: Victim owned Arizona restaurants, bars
  • Phoenix assistance sought on 2 downtown office-retail complexes
  • Roberts v. Roberts
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE