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Importance of loyalty programs in hospitality industry declines

January 27, 2013

Deloitte today released ?A Restoration in Loyalty,? an inaugural survey that provides insights into consumer travel behavior and loyalty program satisfaction. The survey reported a steep decline in consumer loyalty to travel brands. Only eight percent of survey respondents indicated they always stay at the same brand of hotel brand, while just 14 percent of survey respondents always fly on the same airline.

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