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Aero-Marketing 101: Don't Ignore the Media

January 28, 2013

And To Make News, Bring Something New To A Show For several years now I have been advising aviation businessmen about the fact that there are some good reasons why they are not achieving the best return on their investment when they exhibit at air show’s and fly-in’s. Some companies have taken my advice to heart and others continue to ignore me. Not following good advice isn't entirely the reason why the LSA market is whittling itself down to smaller and smaller numbers, but it is certainly one of the contributing factors.

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