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Make Design Matter: Make design that makes a difference

January 28, 2013

This is the third in a series of excerpts from the bookMake Design Matterby the David Report founder and editor-in-chief David Carlson. The book isa pocket size guide to meaningful design andhas just been released viaBIS publishers. It is available at well-stocked bookstores (links below). Creativity is the engine for innovation and new ideas. By unleashing creativity you have the possibility to frame and solve complex problems. A holistic approach that joins left-brain logical thinking with right-brain intuitive thinking can lead to important new insights. Still, vision without execution is only half the job done; the value of any idea is only realized when it is implemented. The power of design is that it brings ideas to life and innovation to market. But it doesn?t stop there. If we practice design within a social context, we are able to create solutions that offer improvement of our lives and society at-large: transformation through design. Herein lies the sustainable future, for design and for the designer ? to be an outstanding tool in all kind of change processes. …………………………………………………………………………………………………………………………………   Make Design matter is a little Red Book that presents a pocket size guide to meaningful design. Seven stepping-stones that help you [...]

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