January 28, 2013
Pressured by nutrition advocates, a Taco Bell ad that joked that bringing a vegetable tray to a sports party is "like punting on fourth and one" was pulled today. Instead, the ad urged viewers to bring one of its 12-pack of Taco Bell tacos.
The Center for Science in the Public Interest ratcheted up its complaint network to tweet about the ad.
Taco Bell complied and pulled the spot because it "didn't want anyone to misinterpret the intent of the ad," Taco Bell spokesman Rob Poetsch said in the Seattle PI.
"It’s bad enough that there aren’t many ads on television for broccoli, kale, or carrots. The last thing healthy fruits and vegetables needed was to be the subject of attack ads," said Margo Wottan, CSPI's nutrition policy director. "Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern over this ad campaign."
Read entire article on Adweek