January 28, 2013
Diet Coke today revealed more details about its partnership with 23-year old singer Taylor Swift, which Ad Age first reported last week.
The brand announced today that fans will see a big campaign featuring Ms. Swift break this spring, and noted that the pop-country crooner will be featured in TV, print and digital ads. Diet Coke referred to her as a "program ambassador," and added that Ms. Swift will soon be integrated into a variety of marketing efforts, including advertising, retail activation and experiential marketing.
But she's already begun her job. Her first order of business? Getting her fans to start engaging with the Diet Coke brand on social media.
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