January 29, 2013
With 2:05 left in the third quarter of a recent game at Staples Center between the Los Angeles Lakers and the visiting Oklahoma City Thunder, public address announcer Lawrence Tanter teases fans with tacos. If the Lakers win and hold their opponents under 100 points, the fans get a coupon for two free tacos at Jack in the Box.
But with the Lakers down 90-68, fans know they won’t get jack.
Still, Blain Skinner, the Lakers’ executive director for corporate sponsorships, said the promo serves its purpose, even in lean basketball times. “Fans love the promotion,” he said. “In fact, after games, it&rsq
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