INDIANAPOLIS, IN--(Marketwire - Jan 29, 2013) - Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive" or the "Company"), a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids, wishes to announce and is very pleased to welcome celebrated motorsports personality and industry advocate, Mr. Arie Luyendyk to its Advisory Board.