January 30, 2013
Vonage has shifted its $150 million creative and media duties from Omnicom agencies to WPP's JWT and independent Horizon, Ad Age has learned.
Roth & Associates supported the search.
The New Jersey-based global communications company hired Omnicom's PHD and TBWA/Chiat/Day in 2009. At the beginning of the recent review, the company said in a statement that both incumbents had been invited to participate in the process. And both made it to the finals.
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