January 30, 2013
Vonage has a new creative agency.
The New York office of JWT has landed lead creative responsibilities on the brand after a review, according to sources. Account revenue is estimated at $10 million.
The other finalists were Havas Worldwide in New York and the incumbent, the New York office of TBWA\Chiat\Day. VML also pursued the account, but exited in an earlier round. TBWA\C\D had handled the business since 2009.
In a separate and parallel pitch for media planning and buying, Horizon Media came out on top, beating Mindshare, TargetCast and the incumbent, OMD, said a source.
Roth Associates in New York managed the process.
Vonage's media spending exceeded $150 million in 2010 and $84 million in the first half of 2012, according to Nielsen. Those figures don't include online spending.
Roth did not return calls and Vonage had no immediate comment.
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