January 30, 2013
General Motors has appointed a new director of advertising for the Cadillac brand, Ad Age has learned.
Craig Bierley will succeed Molly Peck, who is moving to a bigger brand at GM and becoming director of Chevy advertising. Ms. Peck, an Ad Age Woman to Watch, replaces Kevin Mayer, who left General Motors to become VP-marketing at Volkswagen last summer.
Mr. Bierley, a Michigan native and more than 20-year veteran of GM, has taken an unusual path within the company to get to a senior marketing post. He started out as a financial analyst, but jumped onto the brand side about a decade ago, first as a brand manager and product director for GMC, when the Yukon, Sierra and Acadia were introduced to the public. Then, while working on Pontiac, he was a marketing director who oversaw the launch of the Vibe and Solstice Coupe, among other things.
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