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Peter Arnell Is Back -- and Creating Campaigns for GNC

January 30, 2013

It's been awhile since we've heard from the outspoken agency executive who once worked for the likes of Chrysler, PepsiCo and Home Depot, but Peter Arnell's back.

The lawsuit between Mr. Arnell and Omnicom Group over the ad and design guru's expansive library was settled a year ago. And it's been four years since Mr. Arnell was mocked for his laborious update of Pepsi's logo and the ill-fated redesign of Tropicana.

Still, some marketers --and celebrities such as Gwyneth Paltrow and Donna Karan -- have always gravitated toward Mr. Arnell's philosophies about brand strategy and brand transformation. So he's again working in adland, albeit this time it appears he's on his own. For GNC's latest campaign, "Respect Yourself," Peter Arnell is credited with directing and photographing the campaign video, print and communications. He is also credited with leading all marketing and communications along with the GNC team.

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