Entertainment Articles

Advertising Age

Peter Arnell Is Back -- and Creating Campaigns for GNC

January 30, 2013


It's been awhile since we've heard from the outspoken agency executive who once worked for the likes of Chrysler, PepsiCo and Home Depot, but Peter Arnell's back.

The lawsuit between Mr. Arnell and Omnicom Group over the ad and design guru's expansive library was settled a year ago. And it's been four years since Mr. Arnell was mocked for his laborious update of Pepsi's logo and the ill-fated redesign of Tropicana.

Still, some marketers --and celebrities such as Gwyneth Paltrow and Donna Karan -- have always gravitated toward Mr. Arnell's philosophies about brand strategy and brand transformation. So he's again working in adland, albeit this time it appears he's on his own. For GNC's latest campaign, "Respect Yourself," Peter Arnell is credited with directing and photographing the campaign video, print and communications. He is also credited with leading all marketing and communications along with the GNC team.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • OGC Seeks Comments on Ordering Service Candidate Standard
  • Far From Dead: Washington State History Museum Enthusiastically Opens Wrapped!: The Search for the Essential Mummy
  • BOXX Demos World's Fastest SolidWorks Solutions at SolidWorks World 2011
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE