January 31, 2013
Kraft Foods Group has named its first chief marketing officer as a standalone company, promoting longtime employee Deanie Elsner, who recently led the marketer's beverages business.
The company, which houses brands such as Oscar Mayer, Jello, Planters and Kraft Mac & Cheese, was created last year when the former Kraft Foods Inc. split in two. Mondelez International was formed for snacking and candy brands such as Oreo and Trident. Longtime Kraft CMO Mary Beth West joined Mondelez in the same position as did well-known marketer Dana Anderson. But Kraft Foods Group had been operating without a CMO since the split took effect on Oct. 1.
"Kraft is focusing its resources and energies on leveraging our great brands, people and innovation to drive growth," said CEO Tony Vernon in a statement. "Establishing the CMO position will enable us to harness the power of these tremendous assets."
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