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Kmart Begins Creative-Agency Pitch

January 31, 2013


While 2013 has seen several significant media accounts go up for grabs --Walgreens, Chanel, Bacardi-- agencies have been waiting for a sizable creative pitch. Now they've got one: Retailer Kmart has just thrown its account into review.

The pitch is in the very early stages, with a request-for-proposal going out in the past week. A list of creative agencies expected to participate in the review has not been finalized.

"From time to time, we review all suppliers and will be initiating a review process for Kmart's lead advertising agency," said a Kmart spokeswoman. "To respect the process and those participating, we will not be disclosing any other information during the review." Incumbent DraftFCB is expected to participate in the process, but declined to comment.

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