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Dealer Ad Campaign Touts Ford as 'Best-Selling Brand'

March 20, 2013


Ford Motor Co. is not America's biggest company. That's ExxonMobil, according to CNNMoney's annual "Fortune 500" rankings. Ford's not America's top seller of cars and trucks. That's General Motors, according to Automotive News.

But Ford is the best-selling auto brand, outpacing GM's Chevrolet and Toyota Motor Corp.'s Toyota division in 2012. That's led some dealers in Florida and the New York/New Jersey/Connecticut area to run ads trumpeting Ford as America's best-selling brand, not just best-selling automotive brand.

Is Ford Motor Co. concerned these ad claims confuse consumers? No, said Erich Merkle, an analyst at the company's corporate headquarters in Dearborn, Michigan.

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