Entertainment Articles

Advertising Age

Brill Tells DMA That FTC Is 'Ramping Up Enforcement'

March 20, 2013


Federal Trade Commissioner Julie Brill is offering online advertisers and direct marketers both a carrot and a stick.

As a keynote speaker to the Direct Marketing Association's "DMA in DC" conference, Ms. Brill said the FTC wants to work with the industry to find agreement on ways to protect the privacy of consumers and promote a "vibrant, innovative, online marketplace."

But she also spoke of recent FTC prosecutions and said the agency is "ramping up enforcement" of those who break federal privacy laws, especially in the expanding new world of smartphones and mobile apps.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • How Chicken Poetry Is Helping KFC Recover From China Scandal
  • K-C's Mau Hopes to Break Silence on Sex, Domestic Abuse with 'No More' Logo
  • Updated: Cadillac in Review; Campbell Ewald Is Front-runner
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE