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Brill Tells DMA That FTC Is 'Ramping Up Enforcement'

March 20, 2013


Federal Trade Commissioner Julie Brill is offering online advertisers and direct marketers both a carrot and a stick.

As a keynote speaker to the Direct Marketing Association's "DMA in DC" conference, Ms. Brill said the FTC wants to work with the industry to find agreement on ways to protect the privacy of consumers and promote a "vibrant, innovative, online marketplace."

But she also spoke of recent FTC prosecutions and said the agency is "ramping up enforcement" of those who break federal privacy laws, especially in the expanding new world of smartphones and mobile apps.

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