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K-C's Mau Hopes to Break Silence on Sex, Domestic Abuse with 'No More' Logo

March 20, 2013


Christine Mau has had plenty of professional design success. Having recently become Kimberly-Clark Corp.'s European design director based near London, she's also led the U.S. effort behind the novel oval and wedge-shaped boxes for Kleenex, consulted on the highly successful U by Kotex launch, been an Advertising Age Woman to Watch and been named inventor on five patents.

But her pro bono project could have by far the biggest impact: Ms. Mau has been a sort of creative director and inspiration behind the new logo being officially launched today for No More -- a coalition fighting domestic violence and sexual assault that wants to establish its own version of the ubiquitous pink ribbon used by those fighting breast cancer.

It's a subject close to her heart, because Ms. Mau has been a victim of herself of sexual, emotional and physical abuse, first as a child in a home where she was a regular victim, then as a wife married as a teen to an abusive husband.

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