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Lucky Charms Enters Augmented Reality

March 20, 2013


Forget tornadoes. Try chasing hearts, stars, horseshoes, clovers, hourglasses, blue moons, rainbows and tasty red balloons.

In its latest push to lure adult consumers, Lucky Charms cereal is putting its own twist on storm chasing with an augmented-reality app that allows users to pursue virtual marshmallow treats at the end of Lucky the Leprechaun's rainbow.

The General Mills brand is teasing the game with this video below that will launch Wednesday on YouTube's gamer-focused Machinima channel.

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