Entertainment Articles

Advertising Age

Pret A Manger Taps Indie Shop Walrus For U.S. Marketing

March 20, 2013

New York indie agency Walrus has picked up the U.S. marketing business for U.K. healthy fast food chain Pret A Manger after a review.

Walrus will handle in-store, digital, and market-specific event efforts for the chain; the marketing will focus on highlighting Pret A Manger's menu's variety. Previously U.S. marketing was handled by Pret in-house. U.K. agency Balloon Dog handles marketing overseas.

Walrus' work with Pret is coming at a time of expansion for the U.K. based chain, which positions itself as one that offers fresh, preservative-free food. Privately-owned Pret first opened in the U.S. in 2000 in New York, and now has 50-plus locations in New York, Washington D.C., Chicago and Boston and plans to open 15 additional locations in 2013. Worldwide, Pret has more than 300 locations, mostly in the U.K., but it also has locations in Paris and Hong Kong, among other cities.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Will Ferrell and Kristen Wiig: Best. Award Presenters. Ever.
  • Abacus Deal Is Quaint in Today's Data Era
  • Look! Taylor Swift's a Sourpuss After Adele's Golden Globe Victory
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury