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Pret A Manger Taps Indie Shop Walrus For U.S. Marketing

March 20, 2013

New York indie agency Walrus has picked up the U.S. marketing business for U.K. healthy fast food chain Pret A Manger after a review.

Walrus will handle in-store, digital, and market-specific event efforts for the chain; the marketing will focus on highlighting Pret A Manger's menu's variety. Previously U.S. marketing was handled by Pret in-house. U.K. agency Balloon Dog handles marketing overseas.

Walrus' work with Pret is coming at a time of expansion for the U.K. based chain, which positions itself as one that offers fresh, preservative-free food. Privately-owned Pret first opened in the U.S. in 2000 in New York, and now has 50-plus locations in New York, Washington D.C., Chicago and Boston and plans to open 15 additional locations in 2013. Worldwide, Pret has more than 300 locations, mostly in the U.K., but it also has locations in Paris and Hong Kong, among other cities.

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