Entertainment Articles

Advertising Age

Ad Spending Rises 3% in 2012: Kantar Media Report

March 20, 2013


The presidential election and marketers' Olympic budgets drove another year-over-year growth in ad spending.

According to Kantar Media, total advertising expenditures rose 3% to nearly $140 billion in 2012. Spending during the fourth quarter was up 2% compared to the same period a year ago.

"The advertising market has grown for three consecutive years and in 2012 it added more than $4 billion in spend, with the Summer Olympics and political advertising contributing about one-half of the gain," said Jon Swallen, chief research officer at Kantar Media North America, in a statement.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • The calendar for July 11
  • Celebrity birthdays on July 11
  • A widow's uneasy vacation to Turkey
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE