March 20, 2013
The presidential election and marketers' Olympic budgets drove another year-over-year growth in ad spending.
According to Kantar Media, total advertising expenditures rose 3% to nearly $140 billion in 2012. Spending during the fourth quarter was up 2% compared to the same period a year ago.
"The advertising market has grown for three consecutive years and in 2012 it added more than $4 billion in spend, with the Summer Olympics and political advertising contributing about one-half of the gain," said Jon Swallen, chief research officer at Kantar Media North America, in a statement.
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