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Google: Don?t be ugly

March 20, 2013

Who designed the stubble?
THIS time last year investors were salivating over Apple?s stock. Now they are rushing to get their hands on Google?s. On March 5th the internet firm?s share price, which has risen by almost a fifth since the start of the year, leapt past $800 for the first time. Google?s market capitalisation, which hit $274 billion on March 6th, is now around two-thirds of Apple?s, up from around one-third six months ago.Google?s attraction is not hard to fathom. It is minting money from its vast online-advertising empire. It is also spreading further into big new markets like online shopping. Its Android mobile operating system is winning millions of new customers. Android-powered smartphones and tablet computers have conquered numerous markets, including China?s, where a government report recently voiced concern that Google has too much influence over the country?s mobile industry.One reason Android is doing well is that its design has become slicker. A revised style guide for developers promotes bold typography, standardised action bars and card-like backgrounds on which data can be clearly displayed. Its fans say this is a...

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