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Dior?s Directional Suiting Goes Custom

March 20, 2013

The latest brand to enter the custom-menswear market is Dior Homme, which has introduced its demi-mesure service at its American flagship store in New York. Dior Homme?s creative director, Kris Van Assche, says the brand decided to bring its made-to-measure service?which was previously available upon request at Dior?s Avenue Montaigne store in Paris?to the States to accommodate a growing demand for customization. Private appointments for demi-mesure are held in a new second-floor atelier, where customers can ...

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