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Made in America: Rigid Denim Strikes Heart & Soul in Nashville, TN.

March 20, 2013

Imogene + Willie ? the life blood of rigid denim in the U.S. ? has landed smack dab in the middle of my heart. I happened upon this gem of a company while researching nationally sourced clothing. I + W supports the “Made in America' movement, and signals a return to the need for American manufactured goods within the United States. Small and mid-size businesses are the bread and butter of the American economy. This movement supports a growing consciousness that buying “local' is just as important for our agricultural practices and purchases, as it is for our clothing. Imogene + Willie opened the doors of an old service station in July 2009 in honor of their grandparents. Many of their jeans are made regionally in an effort to build-up a dying garment industry in the south of the U.S. All design, fit development, pattern making and finishing touches are down in their shop in Nashville, TN. Best of all, Imogene + Willie jeans have been, and always will be, made in the USA. Important trends notes! I + W producesrigid denim.This kind of denim is completely unwashed. Nowadays, most jeans are pre-washed for softness and a worn-in look. By [...]

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