Current Events Articles

Adweek

Heidi Klum Is Mrs. Robinson in Carl's Jr.'s Weird Spoof of The Graduate

March 22, 2013

Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, has Klum chowing into a Jim Beam Bourbon burger in front of a younger man (and his pathetic attempt at a mustache) while the voiceover sort of compares the experience to losing one's virginity. Gross. What they should compare it to is unhinging your jaw like a boa constrictor. That burger is as big as Heidi's head. Beyond that, ads like this are destined to underperform, in a way. As an audience, either we don't pay attention to the burger because of Heidi's fabulous body, or we do pay attention to it and, well, that's weird and off-putting. If Morgan Spurlock taught us anything, it's that fast food can't be sexy. Period.

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Three Agencies Vie for Coty PR Account
  • Ad of the Day: Cartier
  • Ed Koch Slams NY Times
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE