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Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures

March 25, 2013

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative briefs—those not specifically requiring design recommendations—into three-dimensional paper sculptures using the pages of the documents and their nondescript envelopes as raw materials. The results, intended to capture the essence of the brand from which each brief was received, are amazing. My faves: the dress shirt for Bio Classic washing powder, with one corner of the garment composed of billowing soap bubbles; the insanely detailed ship in a bottle for Mainstay vodka; and the heaping bowl of shredded-paper noodles for Fatti's & Moni's pasta. Snatches of text from the original briefs peek through here and there. Such brand-specific words and phrases provide intriguing visual flourishes for these fusions of art and commerce. More images below. Via The Inspiration Room.

CREDITS
Client: TBWA\Hunt\Lascaris Johannesburg
Executive Creative Directors: Matthew Brink, Adam Livesey
Art Director: Jade Manning
Copywriter: Vincent Osmond
Creative Director: Sacha Traest, Mike Groenewald
Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, jason Fieldgate
Typographer: Hazel Buchan
Photographer: Graeme Borchers and Des Ellis
Account Manager: Vanessa Maselwa
Director: Brett de Vos
Sound: Cut and Paste, Opus
Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris

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