Current Events Articles

Adweek

Ad of the Day: Spotify

March 25, 2013

Music tends to resist attempts to define it. But Spotify tries to do so anyway in its first-ever advertising campaign—a dark, atmospheric effort for the streaming-music service from Droga5 in New York.

The centerpiece is an anthem spot, "For Music," which debuts Monday night on NBC's The Voice. Cut into 30-, 60- and 90-second versions, it shows a guy taking the crowd-surf of his life over a seething mass of thousands of faceless humans, as a male voiceover tries to describe what music is, and what it can accomplish. (Talk about a difficult task.)

"It's been said that the best songs don't give answers but instead ask questions," says the voi

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • United Friends of the Children's Annual Dinner Raises $2 Million
  • Hillary Clinton to Present at CFDA Awards
  • Scripps National Spelling Bee: We Choose 5 Favorites Without Hurting the Others? Feelings, We Hope
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE