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Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

March 26, 2013

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the brand charge in that regard. Smirnoff posted an image of three different drink pairings with the headline, "Every pairing is perfect." And Absolut, which has been gay-friendly for decades, pledged "Absolut Support" in its own Facebook photo. Which other brands have you seen making gay-marriage statements today?

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