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Aurora : Embassy Suites Founder Launches New Brand

March 27, 2013

If the past is any indication of what Robert Woolley is capable of, we have no doubt his latest endeavor, Woolley's Classic Suites, will find success as a new brand in the hotel industry.

It just doesn't seem like it will be with the leisure market, unfortunately.

Woolley,who invented the all-suite hotel concept in 1969 and sold what is now the Embassy Suites brand to Holiday Inn in 1984, recently broke ground on a four story, 191-room flagship property just outside of Denver in Aurora, Colorado. Although the website claims the hotel will aim to cater to both the business and leisure markets, all signs point to this property becoming more or

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