March 28, 2013
Scam ad scandals just won't go away. As the recent Ford Figo fiasco out of JWT India shows, they're just getting worse, and more prevalent. In light of the incident, we've asked top agency chief creatives to weigh in on the continuing (mal)practice, and what the industry should do about it.
John Boiler, 72andSunny
To me, the ads are kinda lame. We operate in the pop culture space a lot, but these just borrow from it rather than create anything out of it. Referential of the majority opinion and operate from a cliche to make an easy gag.
Continue reading at AdAge.com
Read entire article on Advertising Age