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Chief Creatives Sound Off on Scam Ads -- and What the Industry Should do About Them

March 28, 2013


Scam ad scandals just won't go away. As the recent Ford Figo fiasco out of JWT India shows, they're just getting worse, and more prevalent. In light of the incident, we've asked top agency chief creatives to weigh in on the continuing (mal)practice, and what the industry should do about it.

John Boiler, 72andSunny

To me, the ads are kinda lame. We operate in the pop culture space a lot, but these just borrow from it rather than create anything out of it. Referential of the majority opinion and operate from a cliche to make an easy gag.

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