March 31, 2013
Since ancient times, fragrance has captivated not only the senses but imaginations too. Once the preserve of the elite, perfume has been gradually democratised ? commercially at least ? since Guerlain introduced Jicky, considered the first modern fragrance, in 1889. Since that time the market has dealt with an influx of not only the designer fragrances that were so popular in the eighties and nineties, but the big sell of this millennium ? the celebrity fragrance. As the shelves of beauty halls across the land groan under the weight of these populist offerings, logic ? or market forces ? dictates that unique fragrances are feeling the squeeze.
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