Entertainment Articles

Advertising Age

Weight Watchers, Slim-Fast Ditch Diet-Only Focus in Ads

March 31, 2013


At Weight Watchers, diet marketing is more about science than sizzle -- overt sexual appeals about as welcome as a third helping of pie. Tempting as it might seem, the marketer is just not going there, even as it deals with new competition, including a comeback attempt by Slim-Fast, which this week breaks provocative ads that tout the bedroom benefits of losing weight.

The nation's obesity epidemic is only getting worse. Or is it?

A few recent studies suggest that there might actually be improvement in trends among children. The first evidence came late last year when Centers for Disease Control and Prevention researchers released data in a medical journal showing that from 2003 through 2010 the prevalence of obesity decreased slightly to 14.94% from 15.21% among low-income preschool children. A study by the Robert Wood Johnson Foundation found declining childhood-obesity rates in Philadelphia, New York City, Mississippi and California. The report credited nutrition mandates in schools and other government programs.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Taylor Swift's "I Knew You Were Trouble"?Watch the Music Video and Selena Gomez's Sexy Dance to Her BFF's Hit
  • The Real Housewives of Miami Recap: Blowouts in Bimini
  • The X Factor Results: Who Made the Finals?
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE