Current Events Articles


The One Product Martha Stewart Will Not Put Her Name On

April 2, 2013

The founder of Martha Stewart Living Omnimedia also chats about being a global mother figure, her hipster following—and the one product she’ll never put her name on.

Macy’s and JCPenney are battling over the Martha Stewart name. What’s that say about the brand?
It’s not an aging brand—it’s a vibrant brand. It’s a brand that has a huge future. Our product has sold year in and year out for many, many different kinds of retailers. We love to design and create a great product that homemakers want. That’s really the basis of this whole dispute. Retailers want

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