April 2, 2013
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a JetBlue credit) of anyone named April who happened to fly JetBlue on April 1. The carrier quoted its very own April—director of media relations April Dinwoodie—in the announcement. "April 1 isn't always fun and games for everyone," she said. "For many of us, it represents an annual tradition of mockery. We're thrilled to take a moment and do something for those customers that might not look forward to starting their month with a day of teasing." Poor Dinwoodie's life of teasing wasn't for naught, as it delivered a fun insight that drove this neat little promotion, causing excitement for Aprils all over Facebook. And yes, they really, actually, truly did give the money back.
Check out 42 other branded April Fools' efforts here.
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