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Starwood Continues to Saunter Its Way Into Latin America

April 3, 2013

Rio may be in the spotlight as it adds 16,000 rooms in preparation for the 2016 Olympic Games, but ask Starwood Hotels and they'll tell you that of Latin America is “under-hoteled,” not just Brazil.

They've said it out loud, and they're doing something about it. Citing a "strong commitment to the Latin American market," Starwood has opened 12 properties in the past two years and plans to reach 100 total hotels by the end of 2013. Seven hotels are scheduled to open by the end of this year and another 20 are already in development beyond that.

Currently, Starwood has 71 Latin America hotels with 15,300 rooms in 13 countries.

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