Current Events Articles

Adweek

Progessive's Flo Meets First Celebrity

April 3, 2013

Flo broke Michael Buffer's spleen.

At least, that's the punchline in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first in the Flo series to incorporate a live celebrity (of sorts). In the spot, Buffer, the boxing announcer, performs an insurance-themed version on his famously-drawn out slogan, "Let's Get Ready to Rumble." 

The twist: "Let's Get Ready to Bundle."

Bundling is the practice of buying both auto and home coverage from the same provider. Insurers say such package deals save consumers money, Adweek

« Previous Article Next Article »

More From Current Events Articles

  • Libya plane shot down by French fighter jet enforcing no-fly zone
  • Japan tsunami miracle: Baby porpoise saved after rescuers find it in rice paddy
  • Japan's heroic workers try to bring leaking nuclear reactor under control
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE