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Progessive's Flo Meets First Celebrity

April 3, 2013

Flo broke Michael Buffer's spleen.

At least, that's the punchline in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first in the Flo series to incorporate a live celebrity (of sorts). In the spot, Buffer, the boxing announcer, performs an insurance-themed version on his famously-drawn out slogan, "Let's Get Ready to Rumble." 

The twist: "Let's Get Ready to Bundle."

Bundling is the practice of buying both auto and home coverage from the same provider. Insurers say such package deals save consumers money, Adweek

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