Entertainment Articles

Advertising Age

NFL Gives Ticket Buyers A Peek Inside the Locker Room

April 3, 2013


One of the NFL's biggest marketing challenges is how to lure fans to attend live games when they can sit at home and watch for free on TV.

To give fans something inside stadiums they can't get at home, the NFL is mandating all teams install TV cameras in their locker rooms this season, NFL Exec VP Eric Grubman said at the 2013 IMG World Congress of Sports in Naples, Florida today.

According to NFL spokesman Brian McCarthy, here's how it will work. The footage will only be of the home team and be shot pregame and at halftime. The NFL's individual clubs will have the option to use the video on replay screens (and in team apps), when, where and how they see fit. Mr. McCarthy said its up to the league's 32 clubs to decide if they want to sell sponsorship opportunities around the footage to advertisers. So we could see, "Inside the Pittsburgh Steelers locker room. Brought to you by"

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Scarlett Johansson simply sizzles on the stage in A Cat On A Hot Tin Roof
  • INSIDE THE BOX: Can DIY show give ITV a makeover?
  • Caught on camera: Invisible driver prank goes viral
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE