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NFL Gives Ticket Buyers A Peek Inside the Locker Room

April 3, 2013

One of the NFL's biggest marketing challenges is how to lure fans to attend live games when they can sit at home and watch for free on TV.

To give fans something inside stadiums they can't get at home, the NFL is mandating all teams install TV cameras in their locker rooms this season, NFL Exec VP Eric Grubman said at the 2013 IMG World Congress of Sports in Naples, Florida today.

According to NFL spokesman Brian McCarthy, here's how it will work. The footage will only be of the home team and be shot pregame and at halftime. The NFL's individual clubs will have the option to use the video on replay screens (and in team apps), when, where and how they see fit. Mr. McCarthy said its up to the league's 32 clubs to decide if they want to sell sponsorship opportunities around the footage to advertisers. So we could see, "Inside the Pittsburgh Steelers locker room. Brought to you by"

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