April 3, 2013
No one can say that Pizza Hut's been playing it safe when it comes to crazy new products.
The chain this week is rolling out a Crazy Cheesy Crust pizza, which promises "an explosion of flavor at every bite." It's essentially a traditional Pizza Hut pizza with 16 pockets of cheese around the crust. Pizza Hut is touting new flavors with the pizza, as the pockets house five types of cheese.
Pizza Hut is well aware that this limited-time product is a little strange, and is promoting it as such.
Continue reading at AdAge.com
Read entire article on Advertising Age