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American Prospects

Ringside Seat: Greens Catch the Messaging Bug

April 3, 2013

The Republican Party and the environmental movement, through some strange twist of fate, are suffering from similar strategic snags. The GOP has worked itself into a well-documented rebranding tizzy in the months since November, trying to refashion itself into the?exciting party that smiles." The party appears blind to the fact thatit's policy, not presentation, that voters outside the base are rejecti

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