Current Events Articles

Adweek

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?

April 4, 2013

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand had a similar campaign planned for 2013, featuring a lifeguard. But then, days before the big reveal, it saw its surprise new spokesman, the hunky Anderson Davis … doing ads for Kraft Zesty Italian salad dressing in quite a similar style. Both campaigns show Davis talking suggestively to the camera as he mixes up, respectively, salads and margaritas.

Lewis Lazare has Adweek

« Previous Article Next Article »

More From Current Events Articles

  • Hospitals see surge of superbug-fighting products
  • JC Penney to get $1.75B in financing, shares rise
  • US consumers keep spending despite reduced pay
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE