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Click, swirl, sip? Interest in online wine surges

April 4, 2013

The internet is blossoming into quite the virtual vineyard. Online wine options are everywhere, from flash sale sites like Lot18 offering daily deals to Facebook prodding you to send a little something for Aunt Suzy's birthday. And now there's a new generation of startups such as Club W, which adds a little algorithm to your albarino, using surveys and ratings to figure out what you might like to drink next.

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