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Adweek

CollegeHumor Creates Breakout American Eagle Ad?For a Fake Product

April 4, 2013

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as brands leave it to the professionals.

Take this week’s April Fool’s video from American Eagle Outfitters. The clip, produced by IAC's Adweek

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