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Ad of the Day: Reliant Energy

April 5, 2013

Moving sucks, to put it simply.

But when you're standing shell-shocked in your new home, surrounded by stacks of boxes containing your uprooted life, Reliant Energy says it will make things a little easier. Because, if you use the company's services, at least your electricity, phone, Internet and cable will work.

A new campaign from Grey San Francisco and directed by David LaChappelle features cross-sections of a classic nuclear family's new home, frantic with moving-day activity. Matthew McConaughey performs the voice-overs, offering soothing promises as to how Reliant's myriad services will make you feel better.

The concept is good, and the visuals are cha

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