Current Events Articles

Adweek

In a Campaign for Business Travelers, Westin Gives Nurses Free Stay

April 8, 2013

Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster.

That’s why more than 200 New York nurses who cared for those displaced by Hurricane Sandy are getting two free nights at a Westin location as part of the chain’s promotion of its new weekend services.

The $7.5 million multimedia campaign, which breaks April 8, seeks to convince Westin’s core audience of hard-charging business travelers to book rooms on the weekend—and spend time

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Nestle to Sail Amazon Rivers to Reach Consumers (Update1)
  • Deutsche Bank’s Babej Said to Join Citigroup (Update1)
  • BP’s Spill Fund a $20 Billion Shakedown, Barton Says (Update4)
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE