April 8, 2013
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster.
That’s why more than 200 New York nurses who cared for those displaced by Hurricane Sandy are getting two free nights at a Westin location as part of the chain’s promotion of its new weekend services.
The $7.5 million multimedia campaign, which breaks April 8, seeks to convince Westin’s core audience of hard-charging business travelers to book rooms on the weekend—and spend time
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