April 9, 2013
Holiday Inn Express may not have stayed smart, but it is trying to get smart again.
The brand is reviving its popular, long-running "Stay Smart" message with two new spots from Ogilvy & Mather, which won the business last year. The original campaign, which featured commercials ending in the line "But I did stay at a Holiday Inn Express last night," ran for 11 years, starting in 1998, and was originally created by Fallon.
The new ads follow the familiar formula, in which average people find themselves magically endowed with remarkable talents thanks to a great night of budget-hotel sleep (yeah, right). One spot features a talented acupuncturist who
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