Current Events Articles

Adweek

Ad of the Day: Holiday Inn Express

April 9, 2013

Holiday Inn Express may not have stayed smart, but it is trying to get smart again.

The brand is reviving its popular, long-running "Stay Smart" message with two new spots from Ogilvy & Mather, which won the business last year. The original campaign, which featured commercials ending in the line "But I did stay at a Holiday Inn Express last night," ran for 11 years, starting in 1998, and was originally created by Fallon.

The new ads follow the familiar formula, in which average people find themselves magically endowed with remarkable talents thanks to a great night of budget-hotel sleep (yeah, right). One spot features a talented acupuncturist who

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Scott Brown Beats Coakley
  • One Million Orphans in Haiti
  • China Pulls Avatar From Theaters
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE