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Boston Herald

Prom squad: It?s the season to shine for local teens

April 11, 2013

Maria Russo is trying to bring one-stop shopping to the prom. The owner of Russo Tux and Limousine has added prom dresses this year in hopes that addressing multiple prom needs (the way insurance companies bundle policies) will appeal to young shoppers.

?We give multiple discounts,? said Russo, who opened the prom dress business in her Chelsea shop.

Inside are racks of this season?s most stylish dresses. Darcy Smith tried on two strapless high-low gowns, favoring an all-black version.

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