Current Events Articles

Adweek

Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend

April 12, 2013

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy humor to wretched depression and all-out shockvertising.

"Roadtrip Forever," created by media firm SCA, constitutes a change of direction in form, though not function, as safety education remains the goal, with teens and young adults the target. There are traditional elements, including TV and radio, but its centerpiece is an immersive, highly personalized Facebook experience t

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit
  • Hollywood Film Sees Big Results From New Tablet Ads
  • Holder Wants to Meet with Media Heads 'Off the Record'
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE